Lead Gen Tip #1: Add Opt-In Forms To Your Web Pages.

Add an e-mail subscription form (also called ‘opt in’ forms) to your web pages so visitors cantype in their name and e-mail address. Make sure you give people an incentive — something valuable in return for their e-mail address. Also make sure opt-in forms are ‘above the fold’ — so the visitor sees the opt-in form when the page loads without having to scroll down the page.

Lead Gen Tip #2: Use Lead Pages.

Lead pages are a special kind of web page that do only one thing — they offer an incentive (like a download) which the visitor gets by entering their name and e-mail address.

Because lead pages only do one thing they get very high conversion rates.

One of my most effective list building landing pages, over at www.UWMS.co.uk, gives visitors thechance to subscribe to my ‘7 Biggest Money-making Web Secrets’ report… and that’s all that website does.

I run print adverts to send people to that page, and at the moment it’s getting a fantastic  67.4% conversion rate, meaning that for every 1000 who visit that page, I add 674 people to my database, many of whom then buy from me.

From DVD training programmes, through to attending private web marketing workshops… it all starts from capturing names and email addresses via lead pages.

So all you have to do is set up a dedicated list building landing page featuring a strong incentives, then start advertising and promoting them.

It’s one of the fastest ways I know to build a large list of e-mail subscribers. Then use e-mail to turn that list into serious levels of sales, revenues and profits.

Lead Gen Tip #3: Use Pay Per Click Advertising.

Use Pay Per Click (PPC) advertising—or more specifically, Google AdWords to drive traffic to your list building landing page.

Simply put, it’s paid advertising but you tell Google to display a small advert on their website and other websites whenever anybody searches for any information about your products andservices.

When they click that advert they’ll be taken directly to your list building landing page.

When people go to that page and fill in their name and e-mail address they’ve just joinedyour e-mail list. You can then send them e mails to bring them back to specific pages on your website.

Lead Gen Tip #4: Set Up Strategic Alliances.

A strategic alliance or joint venture (JV) is where another company promotes (or ‘endorses’)your product or service to their customers and clients.

If any of their customers or clients respond to the endorsement and buys that product or service, you pay the JV partner acommission on each sale, and a new customer is added to your e-mail list.

The key thing is you only pay when you make a sale. There’s no risk and no speculation. It’s a fantastic way to grow your email list (and how I started growing mine.)

You can also offer another company’s e-mail subscribers a ‘free report’ or book then set up alist building landing page so you’re capturing names and e-mail addresses of everyone whoresponds.

Lead Gen Tip #5: Face To Face.

For example, if you’re at a trade show and you’ve got people coming to the stand, get for their e-mail address by giving them a chance to win in a prize draw or you can run a competition, but make sure you ask permission to add them to your e-mail list.

Lead Gen Tip #6: Use Traditional Advertising.

One of my most effective ways of building an e-mail list is to run adverts in magazines that my target audience reads—offering something for free in return for a name and e-mail address on the list building landing page.

Do these six things (and the most effective are strategic alliances; pay-per-click (Google AdWords) and adding opt in forms to your existing web pages) and you’ll start to build a big e-mail list.

More importantly you’re going to build an e-mail list of targeted sales leads who won’t take too much effort in nurturing them to buy from you in future.

I highly recommend this book if you’re in the business of selling high-value business software.

We’ll be updating this blog on a regular basis, so subscribe to the RSS feed and be sure to call back soon for the latest free advice and tactics on generating quality sales-leads.

In the meantime, you can either request a demo of Lead Page Machine, or at the very least enjoy and profit from some golden lead generation advice in our free reports.