At the moment I’m putting together the outline for a demo for Lead Page Machine. A quick search on Amazon turned up a book called ‘Great Demo!: How To Create And Execute Stunning Software Demonstrations‘, and it’s turned out to be a fantastic book — not just for creating great software demos, but for understanding how to create highly effective B2B presentations and sales messages that sell.

I highly recommend this book if you’re in the business of selling high-value business software.

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